We connect IP with interactive exhibitions, pop-up retail, immersive storytelling and performance, creating worlds to explore, experience and collect.
走进故事。亲身参与。
最难忘的故事， 由你亲身参与。The best stories are the ones you live.
从观看，到参与。从相遇，到共鸣。From observing to participating. From encounters to connections.
我们相信，好的体验能凝聚人心。一个动作、一场对话、一段共同完成的任务，都能让内容变成有温度的记忆。Aether Lab 把 IP、空间叙事与互动设计连在一起，让每位参与者都能找到自己的角色。We believe shared experiences bring people together. A gesture, a conversation or a challenge completed together can turn content into a lasting memory. Aether Lab connects IP, spatial storytelling and interaction design, giving every participant a role in the experience.
让每一个动作，都成为体验的一部分。Make every action part of the experience.
以 IP、品牌与文化内容为起点，把展览变成可以亲身参与的探索旅程。数字游戏、感应系统、机械装置与多人挑战互相配合，让观众通过身体动作与共同游戏，发现内容、触发场景并留下记忆。We build exhibitions around participation, drawing on IP, brand and cultural stories. Digital games, responsive systems, mechanical installations and shared challenges invite visitors to discover stories, bring scenes to life and make memories through movement and play.
把对角色的喜爱，延伸至日常与收藏。Bring a love of characters into everyday life.
把 IP 世界延伸至快闪店、主题商品与零售体验。从展览后的选购旅程，到商品陈列、角色包装与主题咖啡区，让粉丝在参与之后继续探索与收藏，为 IP 授权方开拓商品销售与持续接触粉丝的机会。We extend IP worlds into pop-up stores, themed merchandise and retail experiences. From shopping after an exhibition to product displays, character packaging and themed café areas, we give fans more to discover and collect while creating opportunities for merchandise sales and continued engagement with IP.
走进故事，成为推动故事的人。Step into the story and help it unfold.
以空间叙事、环绕投影、声音与混合现实建立可以走进的故事世界。结合 LARP 真人角色扮演、现场演员与互动线索，让参与者在探索、对话和协作之间找到自己的角色，亲身经历故事的发展。We build worlds through spatial storytelling, immersive projection, sound and mixed reality. Live action role-play, performers and interactive clues give participants a role in the narrative, allowing the story to unfold through exploration, conversation and collaboration.
让艺术、音乐与表演，在同一刻相遇。Bring art, music and performance into a shared moment.
以艺术、音乐、影像与现场演绎连接观众。从数字艺术与投影装置，到音乐剧、演唱会及现场娱乐，把舞台构图、多媒体内容与表演节奏串连，让视觉世界与现场情绪相互呼应。We connect audiences through art, music, moving images and live performance. From digital art and projection installations to musicals, concerts and live entertainment, we bring stage design, multimedia content and performance together to create a shared experience.
Exhibitions, pop-up stores and merchandise. One IP journey.
从走进故事， 到把喜爱带回家。Step into the story. Take a piece home.
我们把 IP 展览、快闪店与主题商品串成完整的粉丝旅程。从互动与打卡，到陈列、选购与收藏，让故事自然延伸至零售体验。We connect IP exhibitions, pop-up stores and themed merchandise in one fan journey. From interactive moments and photo opportunities to browsing and collecting, the story continues through retail. 为 IP 授权方连接体验与零售，开拓商品销售机会，并延续粉丝与角色之间的关系。For IP licensors, connecting exhibitions with retail opens opportunities for merchandise sales and a lasting relationship with fans.
以沉浸式体验、LARP、演出与快闪零售，协助中国内地 IP 走进香港、澳门及东南亚，聚焦马来西亚与印尼，连接粉丝参与、门票与商品销售。We help IP from mainland China reach audiences in Hong Kong, Macau and Southeast Asia, focusing on Malaysia and Indonesia. Immersive experiences, LARP, performance and pop-up retail connect fan participation with ticket and merchandise sales.
