We connect IP with interactive exhibitions, pop-up retail, immersive storytelling and performance, creating worlds to explore, experience and collect.
走進故事。親身參與。
最難忘的故事， 由你親身參與。The best stories are the ones you live.
從觀看，到參與。從相遇，到共鳴。From observing to participating. From encounters to connections.
我們相信，好的體驗能凝聚人心。一個動作、一場對話、一段共同完成的任務，都能讓內容變成有溫度的記憶。Aether Lab 把 IP、空間敘事與互動設計連在一起，讓每位參與者都能找到自己的角色。We believe shared experiences bring people together. A gesture, a conversation or a challenge completed together can turn content into a lasting memory. Aether Lab connects IP, spatial storytelling and interaction design, giving every participant a role in the experience.
讓每一個動作，都成為體驗的一部分。Make every action part of the experience.
以 IP、品牌與文化內容為起點，把展覽變成可以親身參與的探索旅程。數碼遊戲、感應系統、機械裝置與多人挑戰互相配合，讓觀眾透過身體動作與共同遊戲，發現內容、觸發場景並留下記憶。We build exhibitions around participation, drawing on IP, brand and cultural stories. Digital games, responsive systems, mechanical installations and shared challenges invite visitors to discover stories, bring scenes to life and make memories through movement and play.
把對角色的喜愛，延伸至日常與收藏。Bring a love of characters into everyday life.
把 IP 世界延伸至快閃店、主題商品與零售體驗。從展覽後的選購旅程，到商品陳列、角色包裝與主題咖啡區，讓粉絲在參與之後繼續探索與收藏，為 IP 授權方開拓商品銷售與持續接觸粉絲的機會。We extend IP worlds into pop-up stores, themed merchandise and retail experiences. From shopping after an exhibition to product displays, character packaging and themed café areas, we give fans more to discover and collect while creating opportunities for merchandise sales and continued engagement with IP.
走進故事，成為推動故事的人。Step into the story and help it unfold.
以空間敘事、環繞投影、聲音與混合實境建立可以走進的故事世界。結合 LARP 真人角色扮演、現場演員與互動線索，讓參與者在探索、對話和協作之間找到自己的角色，親身經歷故事的發展。We build worlds through spatial storytelling, immersive projection, sound and mixed reality. Live action role-play, performers and interactive clues give participants a role in the narrative, allowing the story to unfold through exploration, conversation and collaboration.
讓藝術、音樂與表演，在同一刻相遇。Bring art, music and performance into a shared moment.
以藝術、音樂、影像與現場演繹連結觀眾。從數碼藝術與投影裝置，到音樂劇、演唱會及現場娛樂，把舞台構圖、多媒體內容與表演節奏串連，讓視覺世界與現場情緒相互呼應。We connect audiences through art, music, moving images and live performance. From digital art and projection installations to musicals, concerts and live entertainment, we bring stage design, multimedia content and performance together to create a shared experience.
Exhibitions, pop-up stores and merchandise. One IP journey.
從走進故事， 到把喜愛帶回家。Step into the story. Take a piece home.
我們把 IP 展覽、快閃店與主題商品串成完整的粉絲旅程。從互動與打卡，到陳列、選購與收藏，讓故事自然延伸至零售體驗。We connect IP exhibitions, pop-up stores and themed merchandise in one fan journey. From interactive moments and photo opportunities to browsing and collecting, the story continues through retail. 為 IP 授權方連結體驗與零售，開拓商品銷售機會，並延續粉絲與角色之間的關係。For IP licensors, connecting exhibitions with retail opens opportunities for merchandise sales and a lasting relationship with fans.
以沉浸式體驗、LARP、演出與快閃零售，協助中國內地 IP 走進香港、澳門及東南亞，聚焦馬來西亞與印尼，連結粉絲參與、門票與商品銷售。We help IP from mainland China reach audiences in Hong Kong, Macau and Southeast Asia, focusing on Malaysia and Indonesia. Immersive experiences, LARP, performance and pop-up retail connect fan participation with ticket and merchandise sales.
