NEW FORMATS.
NEW MARKETS.

開拓娛樂新形式,
連結新的市場。

OUR APPROACH

香港、澳門,連結東南亞。
聚焦馬來西亞與印尼。

開拓娛樂新形式,
連結新的市場。
Pioneering formats.
Connecting markets.

我們以開拓體驗娛樂新形式為方向,把沉浸式體驗、LARP 真人角色扮演、現場演出與快閃店放進同一段觀眾旅程。透過故事、互動與零售的結合,讓 IP 在新的市場中找到與觀眾相遇的方式。We develop new entertainment formats that bring immersive experiences, live action role-play, performance and pop-up stores into one audience journey. By connecting storytelling, participation and retail, we help IP reach audiences in new markets.

我們協助中國內地 IP 走進香港、澳門,以及以馬來西亞和印尼為重點的東南亞市場。從理解角色與當地觀眾,到調整敘事、參與方式和主題商品,把熟悉的 IP 內容轉化成適合當地的互動體驗,並連結快閃零售與粉絲社群。We help IP from mainland China reach audiences in Hong Kong, Macau and Southeast Asia, with a focus on Malaysia and Indonesia. An understanding of each story, its characters and local audiences guides how we adapt narratives, interaction and merchandise. The result brings locally relevant experiences, pop-up retail and fan communities together.

香港 · 澳門 · 馬來西亞 · 印尼Hong Kong · Macau · Malaysia · Indonesia

FROM IP TO EXPERIENCE

把故事帶進市場。

01

理解 IP 與市場Understand the IP & market

與授權方釐清角色、故事與合作範圍,再從當地觀眾的文化、語言和參與習慣出發,尋找合適的體驗切入點。Clarify characters, stories and the scope of collaboration with the licensor. Local culture, language and audience behaviour help shape the experience.

02

開發參與形式Develop the format

結合沉浸式敘事、LARP、真人演出及數碼或機械互動,讓觀眾可以探索、扮演角色,親身推動故事。Combine immersive storytelling, LARP, live performance and digital or mechanical interaction so audiences can explore, take on roles and move the story forward.

03

連結體驗與零售Connect experience & retail

把展覽、演出與快閃店串連,透過角色商品、主題包裝及收藏體驗,讓觀眾由參與故事走向商品探索。Connect exhibitions and performance with pop-up stores. Character merchandise, themed packaging and collectibles extend participation into product discovery.

04

支持營運與銷售Support operations & sales

配合票務、場次安排與主題零售,把參與流程與購買流程一併考慮,為門票和商品銷售建立相互配合的機會。Plan ticketing, event sessions and themed retail together. Connecting participation with purchasing creates complementary opportunities for ticket and merchandise sales.

Visitors exploring the Crayon Shin-chan merchandise shop

讓體驗價值,
延伸至門票與商品。
Connect experiences
with ticket & merchandise sales.

我們從創作階段就一併考慮票務體驗與商品旅程:以故事和演出建立參與的理由,再以快閃店與周邊商品延續粉絲的投入。為 IP 授權方提供進入新市場的體驗形式,同時支持門票收入、商品銷售與長期粉絲連結。We plan ticketed experiences and merchandise together from the creative stage. Stories and performances give audiences a reason to take part, while pop-up stores and merchandise extend their engagement. This helps IP licensors enter new markets with formats that support ticket revenue, merchandise sales and lasting fan connections.

Explore the next market for your IP